web page loading time

Webpage loading speed is one of key factors determining overall ranking and performance of a website. How fast webpage loads determine the quality of traffic you can drive to your website. In this post, you will find out how fast your web page should load plus tips to improve slow web pages.

The core question: How fast a web page must load? To be honest, the answer is simple “As fast it can ” but it is not always easy to get this in real-time implementation. Thousands of websites face slowness when it comes to loading. This is because it takes a lot and a lot of effort to improve webpage loading speed. Plus, there are a variety of variables involved that affect webpage loading speed. It is crucial to know when to go green with webpages. But, even after going green it is recommended to monitor your webpage loading time. As of now in 2020, the real-time number for webpage loading time is 3 seconds or less. 

Page Loading Speed Matters

Most of time web pages load in pieces. That is why sometimes photos load at last; one spot would load quickly, and while others could take a bit more time. And, finally complete webpage is loaded. One of reason behind it is that there are different elements in web page. These elements and other factors contribute to overall load time. So, simply by understanding how page loading works would also help you know about reasons behind why it matters. Here are two basic reasons why page loading speed matters: 

  1. Online consumers are impatient
  2. Speed is one of core web vital ranking factor

Evaluate Your Page Load Time

There are a plethora of tools available online that can be used to evaluate overall load time on your website. One of them is GOOGLE PageSpeed Insights. It is a free tool to use and perhaps one of easiest to get hands-on. Remember that webpages respond differently on mobile as on desktop. Sometimes it could take 87% longer on a webpage to open on mobile as compared to desktop. 

Speeding Up A High-Performing Page

Just in case you have high-performance pages, then look at each page individually. Chances are this would speed up your pages further. Opening up and looking at the entire website at once would increase page loading time. One reason behind why this happens is that in comparison to a complete website it is easy to make changes on individual webpages. 

Tips On Improving Page Loading Time 

GOGLE PageSpeed Insights could help to improve your webpage load time. In other cases, it is developers who can do it for you. Page loading speed gets slower because of certain codes, simply removing these snippets can boost page loading speed instantly. Since there are a plethora of other factors; here is a basic list of recommendations to fix your web pages loading speed without GOOGLE tools and developers. 

Optimize Images For Load Time

First and foremost, images can be highly impactful. There is a LazyLoad Plugin which can help user to boost on the on-screen images initially. Later, all other images on the web page are loaded. This is a way to ensure that you don’t sacrifice quality for speed. 

Optimize Image For Size 

Presently, only responsive websites could survive fast-changing trends. In other words, to upload an image, you would need to meet certain criteria and invest in high-quality graphics. However, optimizing image size is key because smaller pixel density would speed with image load time. 

Optimize Image For Format

Next, search engine likes new image formats, for example, JPEG instead of JPG. So, once you invest in high-quality visual images consider converting format and see improvement for yourself

Content Optimization 

Lastly, although content optimization is a minor process; it involves internal linking and improving user experience. But optimized content is easy to crawl and therefore boosts overall speed.

Wrapping Up 

Focusing on aforementioned factors and monitoring your web page speed would help you to stay on top of ranking. It is highly recommended to audit and refresh page speed once in a year. Getting 3 seconds or less page load speed can guarantee higher conversion. 


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