While we all are taking safety precautions as recommended by WHO (World Health Organization), many people have taken a decision to work from home. Currently, the government too is contributing to protecting workers from economic impact. In some countries there is suspension of mortgage payment, in others, free health-care and food camps are running 24/7. COVID-19 has severely impacted small business owners and self-employed individuals. So, during this situation how can small scale business owners, and individuals survive the economic impact? Keep reading and find out top 10 marketing tasks to perform. 

Optimize And Keep Calm 

Panic is a waste of energy and resources. Getting alarmed will be a waste of time, already many small-scale business owners, small retail shops and self-employed individuals are facing losses. Since there is a lot of uncertainty around economic impact – it is easy to get scared. But you can flatten it out, it is time to optimize your organic search. Opposite to paid search, organic search is a very competitive space, to move forward you need to step up. 

Budgeting And SEO 

In this case, your sale per year ranges from $1 to $5 million – your spending on advertising and marketing would be approximately 7-8% of your gross revenue. In high growth companies, this percentage is near 10-12% with a minimum of 7% of maintenance. In other words, you are spending $100,000 in gross revenue and also $7000 in advertising and marketing each year. It is highly recommended to keep up with this level of investment. Growing beyond it would be hard, but you can cut short on some paid advertising. There is no point in attracting customers to your store if no one is ready to step out of home, especially during COVID-19 pandemic. However, you can keep up with SEO and inbound marketing. The engagements might drop, there will lose traction across channels but it is also the time to keep your course on track while tackling potential impacts on SEO and marketing tasks. You can leverage quality work by allowing your teams to work from home. 

Top 10 Marketing Task To Do Now For A Quick Recovery From COVID-19 Impact

  1. Interviews and Feedbacks: First things first, you need to catch up with employees and customers. It is a good time to ask them about their experience. Record these experiences, within months it will be a rich source to your blog posts, social content and new media release. 
  2. Mini-Audits: We know content audits take time and expertise – otherwise mini-audits can improve your content performance. Make sure to keep your inventory of content assets to date. It’s time to build content of each type: –
  3. Articles 
  4. Infographics
  5. eBooks
  6. Presentations
  7. Blog Posts
  8. Emails
  9. Webpages
  10. Videos
  11. Whitepaper

Once you have completed writing process then next ritual to follow is evaluating each piece with a critical eye: – 

  • Distinguish between high-quality pieces and average ones. 
  • Separate pieces with more social shares and backlinks. 
  • Identify which one gets most traffic on-site.

Benefits and Opportunities: –

  • Make updating easy with fresh content
  • CTA optimization and keywords
  • Internal Links and new products
  • Re-promoting business picks
  1. Webinars: Next, you can plan to answer frequently asked questions, introduce new team members, new features, inspire new booking and much more. As per statistics, around 91% of professionals say that webinars are a more prominent content format for learning. 
  2. Eliminating Administrative Messes: Use this time to clean up files, delete things and close open contracts. Make some fresh content for your website, add some more riches to it by leveraging podcasts and webinars. Reach your pre-stack of marketing books. 
  3. Aim Different Types Of SERPS: In case like a lot of small business owners, if you don’t have time to think about getting into more sophisticated search then try balancing. Without digging any more into complex search queries, try to level up your organic and PPC efforts.  
  4. Record Videos: Video can be great SEO fodder and they can help you to: – 
  • Easily target long-tail keywords
  • Use video to trigger featured snippets
  • Appear in relevant searches

Moreover, video can serve as a basis for a plethora of different types of content. You can embed video to your blog, take screenshots and take out quotes. Reuse those quotes on social media. 

  1. Online Review Strategy: While everyone works from home you can begin a process to work on your online review strategy. It is time to create a new review policy (if required), train an employee to manage it for you so that you can move forward easily. Invest in training employees to respond to negative reviews.  
  2. Get Digital: Plan to take your store online so that you can share your products with a wider audience. To go digital, get better at making videos. You can plan to shoot videos indoor and outdoor and grab the attention of millions of people. 
  3. Update Your Info: Do you have to operate only in given hours? Sometimes, it is good to take extra care of yourself. In case you are making some changes in odd hours then try using the GMB dashboard. This will help you, the customer, to track changes.  
  4. Show Some Love: Once you have prepared content for your website, now take some time out to fix your website for new content. Make your website a social magnet. 

Wrapping Up

Unnatural backlinks are like weeds in a garden, they drain all your resources and reduce your efficiency. Believe it or not, but you can achieve 50% more traffic by simply weeding out unnatural links. There are plethora of ways to do it and you can leverage a variety of tools to reach maximum efficiency. Lastly, it is highly recommended to plan your outreach strategy. Avoid dropping a relationship just because there is too much work. During challenging times, make decisions to cut your budget. Build connections and trust people, it is just the time to know your customer better. 

 

Enjoyment time is on its way back to an individual’s lifestyle. Now it is time to catch up with your stylist. Perhaps, you would enjoy a pinot while relaxing in a SPA. In short! Take some time out of the daily chorus, grab your favorite magazine, and prepare yourself for a good scalp massage. During lockdown protocols everything got changed. In other words, common product preference is changes and event delivery of services. 

Presently, if you go to your salon (if it’s reopened) try not to be surprised if you get a different-than-usual experience. As per salon and spa owners, both working employees and clients should expect some general rules to be followed. Both employees and clients should expect their temperature taken, face-covering is a must and clients could be asked to fill a questionnaire as well.  Additionally, there would be entry requirements, and other safety precautions as well. 

Open Space 

First things first, you would notice that the salon actually looks different from how you left it before lockdown protocol. On your visit, as you enter, it won’t look as full because of fewer clients. Also, expect more wait time because of disinfecting and sanitizing time between clients. It is highly recommended to proactively book your appointment since there would be fewer chairs to sit.  

Contactless Checkout 

One of the best features emerging in-salon plus spas is their contactless checkout. This process will help users to safely exit from the salon without any need to pay on desk. In-house settings, housekeeping, and waiting areas will be reimagined and restructured. Salon plus spas are ensuring social distancing guidelines are followed. And, in case you are considering bringing friends, then perhaps you need to park this idea for a couple of months. Salon and spas also request clients to avoid tagging along with friends, children, and family members. Of course, they are allowed in if they are seeking salon services and caretakers are allowed. 

Eliminated Services

Some trending controversial services are blowouts. Your salon assistant might not offer you this one to avoid potential spreading of the virus. Perhaps it is best. In case you are going in for a color done then it could be possible that you have to dry off your hair at home. Although it is still uncertain, how many services would get affected due to the new model of working?  

Implementation of new standards and regulations might bring out new obligations. The hardest thing is to stay prepared from an engineering and administrative point of view. Salon and spa will require high-efficiency air filters, sneeze guards, and wearing personal protective equipment. 

 

Georgian Solution 

There are 28 safety guidelines listed on the State board of Cosmetologist and Barbers. In case any salon, if found violating any standard rules, could face complete closure. Within guidelines there are protocols for shampoo bowls. Shampoo area if allowed will be a silent place.

Overall salon plus spa owners would need to maintain socially distance protocol and follow other guidelines. In between fewer appointments, many stylists are leaving for good. Many stylists have decided to move back to their hometown. Real estate platforms are helping families to transit and helping individuals find cheap homes. Salon owners agreed to remove glassware, cutlery, and beverages services.  Also, there might be removal of chairs, pillows and handbags. 

Process of getting nail paint is expected to evolve as well. There is a lot of exploration going on in this area. For a start, polish will be taken to the client station and would not be placed back on the wall without being sanitized. On the other hand, gel swatches can be a bit more complicated. This process will require something called ‘enhanced service safety’. 

Extreme Measure 

Salon plus spa would take extra extreme measures such as using DHP (dry hydrogen peroxide) to effectively reduce viruses and bacteria. 

Wrapping Up 

With so much change and chaos, salon plus spa professionals are eager and excited to see their customers back once again. Everyone wants to remain open safely.

Doing an investigation on professional or personal matters often requires detective services. To keep a watch on someone, to gather information, proof or evidence falls under a list of investigation services. Although, private investigation service goes beyond simple collection of data. As a general idea, the primary ‘job’ of private investigation is to bring out truth in front of everyone else. Plus, a client would get all details on subject, and relevant evidence.

Labyrinth Of Lies 

 For a start, many people would agree that many individuals lie. In case that particular individual works in your company, firm or business, then you must watch out about this individual. Lying individuals could be a potential threat to business, firm, and company. Etc. Furthermore, they could create a stressful environment for others. There are a plethora of detective agencies in India helping business owners, firm managers, and personal relationship managers to keep an eye on subjects. 

Here is a list of some of the basic service offered by Detective agency in India: 

  1. Official Matters
  2. General Investigations
  3. Marital And Affairs Matters
  4. General Affairs 
  5. Cyber Crime
  6. Corporate Affairs 

Perfect Services  

Hiring the right private detective agency in India is key to get faster resolve on a case. Plus, professional investigators perform perfect services. They would assist you to collect information, clear doubts, and put truth in front of you. Without delaying it any further let’s give a look to do’s and don’ts of a private investigator. 

Don’t Of Private Detective Agency 

  1. Recording Phone Call Of Subject: First of all, perhaps many individuals would say that recording phone calls is the primary way to collect information. They are correct, but in private investigations in India, it is never allowed to record phone calls or any conversations. Although, a private investigator in India can tap a phone but only under limited conditions. Investigators are expected to have a warrant for tapping a phone. 
  2. Trespassing Into A Property: Next, private investigators are never allowed to trespass into the property of the subject or anyone else. Normally a detective would only trespass to collect important information required to solve their case. It can be done, but requires a legal document. Detective must get permission from the owner of the property. 

Do’s Of Private Detective Agency 

  1. Tracking: Private Detectives In India can follow a person. Most detectives and investigators do regular follow up on suspects. To track someone, a detective might not need any kind of permission. Neither from suspect, otherwise individual and nor from government. Plus, you are allowed to take photos of suspects. Of course, you cannot trespass into property to take photos. 
  2. Social Accounts: Detectives can look into social accounts of subjects, access social security, and license plates. However, except social media, collecting social security and license plate numbers would be a challenge! It might require some tools to unlock this information. 
Things To Pay Attention 

So, apart from general do’s and don’ts aforementioned in this post; there is a couple of things to pay attention to, for example: 

  1. Ensure that you only take the services of a licensed detective. 
  2. Next, once you select a trustworthy detective, give him/her all the information. 

Wrapping Up 

An increase in corruption and fraud could make it mandatory to keep surveillance on your partner, employees, and investors. The Private Detective Agency in India is competent to solve any mystery case.