Skill Set 

  1. 2x Learning: Key requirement of a CTO role is communication of new technology with every department within one company or organization. Presently, technology is changing almost every day and it demands constant learning. My roles as CTO in ESS require knowledge of the latest solution and ability to spread that knowledge across the whole company.

  2. Patience: Second key is patience and awareness of the fact that others may know more that you. So, while engaging in discussion on the subject of technology it is better not to rust and put your view forward. My recommendation to every CTO is to practice patience when engaging with different teams.

  3. Hiring: Effective hiring is key to build trust and a thriving environment within a company – it is also the third key to become a successful CTO.

  4. People Skill: The fourth key – and as a leader, you need to inspire others to get behind your vision. Even if you have the greatest technical skills on the planet – it would be ineffective without leadership. As CTO you should love sharing empathy and desire to see your team members grow professionally.

  5. Strategic Thinking: To become a successful CTO you need to have the ability to focus on larger pictures. The fifth key is thinking – developers, UX designers, and project managers would be focusing on product details but it is the responsibility of the CTO to lead the team in the right direction.

  6. Communication: The sixth key is communication. Every CTO needs to be able to communicate effectively. You should communicate technical information to business personnel and business information to the technical team without any data loss. To master this key, you would need an understanding and proper comprehension of efficient speaking.

  7. Listening: Perhaps it is one of most underrated skills but listening to your peers and market is critical. The seventh key to success as a CTO role is about helping balance the need for technology, business, product, and personal life.

  8. Privacy Management: The eight key is to fulfil business goals while maintaining security and privacy standards. CTO’s position often flows parallel to managing conflicts of degrading security, data leak, and security mistakes.

  9. Customer Service: Successful CTO makes every decision with the customer in mind. You should create, enhance or sustain your customer’s best interest – it is the night key.

  10. Time Management: Last but not least, the tenth key is constantly improving your time management skills. Everyone has 24hrs in a day but what you do with it depends on your priorities. 

Managerial Skills 

  1. Strategic Vision: As a CTO you need sound technical skill and along with it you need to focus your time and intellectual energy towards strategy. A technological leader plays a pivotal part in a strategic roadmap and your vision will be supercritical to the process. This includes aligning operational goals to vision and communicating it to departments and teams.

  2. Financial Learning: Next, a successful CTO should have basic learning about management and high finance. Though you won’t be handling any finance-related stuff or forecasting budget definitely you will be shaping it. It makes a big difference, particularly as CTO.

  3. Commercial Understanding: How to value a business fundamentally? Where is the value of business being created? Within technology, the people, customer and strategic partnerships? A savvy CTO needs to be part executive, part project manager, part team lead and part mentor. You should understand how basic evaluation drives value.

  4. Sales and Marketing: Last but not least a CTO need to be cool. Don’t expect your CTO responsibility or description to cover everything you do. A successful CTO makes his/her comfort zone around ‘sales’ and ‘marketing’. 

Project Management Skills

  1. Leadership: Being a good CTO means to be good leadership. To play the role effectively you need to outline the vision and define your road map including what encourages you and motivates you.

  2. Motivation: A great CTO is able to keep their team happy during tough times. Some projects can be difficult and stressful – it is essential to praise good work, and do team building activities.

  3. Prioritizing: Working on massive projects means information overload and today it is a very real phenomenon. At a modern workplace, there could be too much information and as a successful CTO you should be able to manage data and extract useful bits from noise.

  4. Adaptability: In the current fast pace eco-space, particularly in the tech industry where changes come every day – things happen fast. Here planning is vital but the key is adaptability. 

Highly Recommended Project Management Tools 

  1. Trello
  2. Zoho 
  3. Slack 
  4. Bitrix24

Server Management Skills

  1. Networking: While handling a team is one thing, on the other a good CTO also has key networking skills of a system administrator. As admin, he/she keeps touch with every single stakeholder and provides fix to tech-related problems. 
  2. Technical Skills: Your communication skills will make you better with people and your tech skills will help you to grow more into your career. There are a plethora of courses that offer this skill. 

 

Highly Recommended Server Management Tools 

  1. Amazon AWS Server
  2. Bluehost Cloud/ Shared / Dedicated 
  3. Godaddy
  4. Dreamhost
  5. Hostgator VPS/Dedicated Hosting 
  6. A2 Hosting 
  7. InMotion 
  8. Siteground 
  9. iPage
  10. Cloudways and many more

Documentation Skills

1.Clear, Concise and Precise Writing: It is the ability to write well and convey proper information. 

  1. Tools of Trade: Quick learning and becoming proficient in using computer applications. 
  2. Visual Enhancements: In digital space, visual facts create more appeal than just written facts. 
  3. Curiosity: A natural CTO carries curiosity about subject, product, and service that requires documentation. 
  4. Ask Question: A key skill of becoming a good CTO is asking questions and learning from answers. 

Product Development Skills

  1. Business Competencies: A CTO does not need a business degree or diploma in finance, but it is expected from the CTO to have some fluency in business basics.

  2. Research and Analysis: Data is vital to a product and pivotal for marketing. CTO has to work on all forms of data. You should know how to conduct market research, how to use different tools to analyze data and how to interpret all the data.

  3. Economics: Although a degree is not required you should know how to form alternative uses of a single tool. Having a basic understanding of economics can help in handling everyday issues. 

Requirement Development Skills 

  1. Understanding Multiple Objectives: Ability to interpret direction is essential. You need to fully understand what and, more importantly, why of everything that surrounds you. 
  2. Presentation Skill: It is likely that at some point you will be asked to present things, for example in a workshop. Consider gaining presentation skills to display your understanding. 
  3. Modeling Skills: A picture can paint a thousand words – this is a fact and having technique or two in your modelling process can help to convey massive information. 

Case Study  

The Brief: The major aim of this case study is to identify and attract a CTO with amazing credibility, leadership and communication skills that can quadruple the size of our client’s business. 

CTO reports directly to the CEO or founder of the company. In his role, he drives business forward with support of the latest technology. The CTO person would set a clear and strategic agenda for technology and transform the development team by putting the process and structure required to grow business at the right place. CTO should be highly entrepreneurial and should lead a high-growth technology business. 

 

The Process: Extensive time which is invested with the co-founder of a business. This should enable them to develop a deep understanding of their vision and culture. The team of researchers worked through a target list of 150+ appropriate companies and subsequently identified the leader of their technology function. 

 

The Results: CTO enables clients to identify and attract a person with significant relevant experience and to gain great reputation. 

The person stationed at the CTO position is most successful and has a wealth of experience in tech start-ups. It is mutual attraction between organization, individual and stakeholder to financially negotiate for a process or product. 

 

Before you launch your business, consider some initial investment, find your own professional web designers, content writers, developers and you are all set to go. Even with professional website builders, you need to make sure that you use the correct CMS (content management system) to use. Choosing a good CMS will make sure that your website has impact, speed, and functionality for all activities.  

WordPress

If we look back to 2001, a French programmer Michel Valdrighi launched B2-Cafelog, it was one of the first blogging platforms made by using PHP and MySQL. Later in 2003, Mike Little and Matt Mullenweg developed WordPress Platform. So, WordPress 0.7 was born in the same year. Followed by many updated versions including plethora of themes, persistent caching, better widget and much more. During 2016, WordPress launched 4.5(Coleman) with added inline links, new formatting shortcuts and many responsive previews. 

Presently, WordPress is the best CMS. 

Use Of WordPress 

Currently, WordPress is used by a +33% website on the internet. Millions of content developers, marketers, enthusiasts use WordPress for a variety of options. You can use it for web design and blog platforms, with a plethora of website choices, paid and free, sometimes it can be overwhelming to choose one. Past 15+ years have proven the most positive growth for blogging and web designing. 

  • There are 24+ million pages hosted using WP per month for more than 400 million to view
  • Almost 70 million of new post occur each month, getting 47+ million comments
  • WordPress blogs have been written in 120 languages, including French, Spanish, and English 
  • WordPress is used by top-player, for example, CNN, TED, and CBS Radio

Today, WordPress is rapidly growing over its competitors, for example, Blogger, SharePoint, And Drupal. If we look beyond blogging then you will see a great way to build a social network, fully functioning intranet and perfect platform for eCommerce. You can use a variety of tools, plugins, flexible features and much more. 

Here is 15 Benefits Of Using WordPress

  1. Simple And Easy: First things first, WordPress is unique, but it is also very simple and easy to use. In comparison to Drupal or Joomla, this platform has become the choice of people. One reason because, WordPress eliminates the need to master HTML, CSS, PHP, and others. Now you don’t have to deal with any kind of coding, and you can create a professional website without the help of a web developer. This allows you to eliminate wastage of time on learning to code.

  2. Very Innovation: Thousands of people use WordPress and stay up-to-date with the latest technology and trends. A useful function and purpose of WordPress have changed over time. With regular updates, this CMS platform has made it possible for people to stay relevant and useful.

  3. Attractive Design: WordPress offers an amazing number of dedicated themes. The best part of using WordPress is that it gives you free themes – which allows users to customize and personalize your creation.

  4. Flexibility: Next, you can choose from 22k+ plugins, there are thousands of themes and there are a great number of them which are free. This allows you to easily adapt to ever-changing trends of online media. 
  • – You can use the YOAST SEO plugin for optimization. 
  • – Pixel Your Site plugin will help you with Facebook

    Imagine working without a plugin! Things can get incredibly complicated; you can choose from a library of plugins used for a variety of purposes. And, using plugins requires just a few clicks.

  1. SEO (Search Engine Optimization) – With WordPress, SEO is easy, simple and remarkable. You can easily simplify everything using H1, H2, and H3 tags, try using keywords in the URL of your website and use supporting plugins. WordPress comes with All-in-One SEO pack, platinum SEO pack, and Yoast SEO plugin, etc.

  2. Structure: There are quite a lot of features that build up WordPress structure really well. With clean structured websites, there is less loading time and the website is visually appealing.

  3. Easy CMS: WordPress CMS is very simple to use; it can simplify things for you. It gives editors, authors and administration freedom to make changes with a click of a button.

  4. Community: Using WordPress does not require any special knowledge, it favors community and member-based websites. WordPress offers your tool that would come handy for website designers.

  5.  Sharing Ability: WordPress makes sharing easy, you can use a plethora of widgets to connect everything to your social media accounts. You can share your content on various platforms.

  6.  Open Source: There is some open-source software whose source code is available for modification or enhancements. Since it is open-source software, WordPress is improving day by day with the help of hundreds of developers around the world. Developers work with other graphic artists to build highly creative themes. Most of these themes are free or available at competitive prices. With a strong community, innovative development, core creativity, all of WordPress websites build up to be unique and creative. 
  1. Responsiveness: CMS is one of best choices to take if you need your website to adjust according to different displays and devices. You can provide your visitors with an unforgettable experience, no matter whether they are using a smartphone or desktop.

  2. Functionality: Most HTML websites have the same basic functionality. On other hand, WordPress takes it to a new level. WordPress offers you themes and a plethora of plugins to make customization simple. It also improves the overall experience of users. So, once you sign up to the WordPress website, virtually there are no limits to the variety of plugins you can use. There is a range of modern and contemporary themes and anyone can use them to build an amazing website. From retail companies, bloggers to small businesses and online communities almost everyone uses WordPress.

  3. API (Application programming interfaces) – Almost all social media networks offer API’s, this helps integration of 3rd party service. In other words, WordPress will help you gain access to thousands of API’s, all it gives you freedom to simply integrate outside resources to your native website.

  4. Scalability: If you want a fast loading and fully functional website, then you need ability to scale. WordPress makes it possible for your business to grow and attract more visitors. WordPress developers around the world have helped users to create their own website’s faster and easier. This not only saves time but resources as well.

  5. Support: WordPress includes hundreds of technicians and volunteers which support various forums. So, all you need to do is post your question and you will receive your answer. 

Wrapping Up

WordPress allows you to build your website in a single day, all you require is pictures and content. WordPress adds to your value, flexibility, and efficiency. So, if you are looking for a quick and easy to make website then WordPress is the platform for you. 

Webpage loading speed is one of key factors determining overall ranking and performance of a website. How fast webpage loads determine the quality of traffic you can drive to your website. In this post, you will find out how fast your web page should load plus tips to improve slow web pages.

The core question: How fast a web page must load? To be honest, the answer is simple “As fast it can ” but it is not always easy to get this in real-time implementation. Thousands of websites face slowness when it comes to loading. This is because it takes a lot and a lot of effort to improve webpage loading speed. Plus, there are a variety of variables involved that affect webpage loading speed. It is crucial to know when to go green with webpages. But, even after going green it is recommended to monitor your webpage loading time. As of now in 2020, the real-time number for webpage loading time is 3 seconds or less. 

Page Loading Speed Matters

Most of time web pages load in pieces. That is why sometimes photos load at last; one spot would load quickly, and while others could take a bit more time. And, finally complete webpage is loaded. One of reason behind it is that there are different elements in web page. These elements and other factors contribute to overall load time. So, simply by understanding how page loading works would also help you know about reasons behind why it matters. Here are two basic reasons why page loading speed matters: 

  1. Online consumers are impatient
  2. Speed is one of core web vital ranking factor

Evaluate Your Page Load Time

There are a plethora of tools available online that can be used to evaluate overall load time on your website. One of them is GOOGLE PageSpeed Insights. It is a free tool to use and perhaps one of easiest to get hands-on. Remember that webpages respond differently on mobile as on desktop. Sometimes it could take 87% longer on a webpage to open on mobile as compared to desktop. 

Speeding Up A High-Performing Page

Just in case you have high-performance pages, then look at each page individually. Chances are this would speed up your pages further. Opening up and looking at the entire website at once would increase page loading time. One reason behind why this happens is that in comparison to a complete website it is easy to make changes on individual webpages. 

Tips On Improving Page Loading Time 

GOGLE PageSpeed Insights could help to improve your webpage load time. In other cases, it is developers who can do it for you. Page loading speed gets slower because of certain codes, simply removing these snippets can boost page loading speed instantly. Since there are a plethora of other factors; here is a basic list of recommendations to fix your web pages loading speed without GOOGLE tools and developers. 

Optimize Images For Load Time

First and foremost, images can be highly impactful. There is a LazyLoad Plugin which can help user to boost on the on-screen images initially. Later, all other images on the web page are loaded. This is a way to ensure that you don’t sacrifice quality for speed. 

Optimize Image For Size 

Presently, only responsive websites could survive fast-changing trends. In other words, to upload an image, you would need to meet certain criteria and invest in high-quality graphics. However, optimizing image size is key because smaller pixel density would speed with image load time. 

Optimize Image For Format

Next, search engine likes new image formats, for example, JPEG instead of JPG. So, once you invest in high-quality visual images consider converting format and see improvement for yourself

Content Optimization 

Lastly, although content optimization is a minor process; it involves internal linking and improving user experience. But optimized content is easy to crawl and therefore boosts overall speed.

Wrapping Up 

Focusing on aforementioned factors and monitoring your web page speed would help you to stay on top of ranking. It is highly recommended to audit and refresh page speed once in a year. Getting 3 seconds or less page load speed can guarantee higher conversion. 

 

Convenience is key to success. Especially when you have products and services to offer to prospect users. Currently, because of global situations, most business-owners, brands, medical practitioners, etc. are switching to online markets. On the other hand, prospect customers also expect a brand and business-owner to have an online website. Your website could be a showcase of your work, a home to education, and a platform to share information. In short, unique websites can perform a plethora of functions and offer a variety of features to users. Plus, a beautiful and attractive website adds value to customer experience There are So Many Reasons to Craft a New Unique Website. 

So, in case you don’t yet have a website of your own; here are 10 reasons to change your perspective. 

360-Degree Online Presence

Your first website could help you to stay connected with your prospective customer and clients around the clock. Throughout the year, even outside of business hours, holidays and lockdowns, your website will continue to make new connections. Plus, a website adds to the user’s overall experience and assists them to collect required information without leaving the comfort of their house. Without having a website your business could be losing customers to your competition. 

Pressure-Free Exchange

Website is a simple, quick, and easy way of communicating information. Buyers and sellers can list opening/closing hours, showcase their product, exchange location, and answer queries. Plus, the website allows you to upload a promotional, informational, educational, engaging video with prospects. Also, the website offers a way to build your community. 

Credibility & Authority 

Currently, technology is changing at an exponential pace.  For a small-scale, medium-scale, and reputed company; it is essential to have an online presence. One reason is that potential patients would also like to share information about your business/brand with others. If you have an online website; it makes it easy to share it with others. And, you get a wider customer base. 

Affordability 

Getting out a word of your business and brand using a traditional way could cost you more.  Websites on other hand removes use of traditional models of marketing. It eliminates middlemen and allows you to lower prices. Overall, it gives you a real competitive edge. You can share important information on internal websites and keep projects running at their optimum pace. 

Expansion 

Website makes your business/brand available to millions of people around the globe. The ability of websites to dissolve geographical barriers often help companies to find more prospective buyers. 

Insights 

Leveraging analytical tools allows business-owners and brands to identify target demographics. Getting an inside view of information helps business-owners to drive more traffic. With a variety of available insights, you can build custom campaigns for social media channels, highlight opportunities, and promote your services/products. 

Marketing And Advertising 

Presently, there is a plethora of tools available online for example GOOGLE AdWords. These tools not only help to power up campaigns but boost the reach of websites to wider audiences. Plus, utilizing tools also increases the accuracy and reliability of advertising. Together with your website, online advertising campaign, and SEO you can craft and raise awareness. Also, it increases web page ranking in SERPs hence driving more traffic to the website. 

Online Competitors 

Today most retailers, traders, business owners, brands, and practitioners have an online website. In short, in case you don’t have a website yet, chances are that your competitors do. So, you might be missing out on new customers and opportunities. 

Customer Service

Believe it or not! Website offers a way better option to handle customer service. Using the FAQ section, you can answer user queries. Plus, you can upload videos of walkthroughs and take users on a journey of step by step understanding. Leveraging chatbots on websites you can instantly reply to user queries 24/7 and build a strong relationship. 

Growth Opportunity 

Website offers simple and great ways to capture potential investors and referrals. Utilizing a website, you can hit your target effectively and achieve goals faster. Moreover, a website could work forever. 

Wrapping up 

Before you start your next project, or launch a new product; get a new uniquely designed website. Leverage a beautifully designed landing page to capture a wider audience and drive organic traffic to your business website and make a new unique website.  

Currently, there is a digital marketing agency in every city of the world. Around +30k digital marketing agencies in the world, out of which 60% would offer SEO integrated services. Today, more and more digital marketing agencies are coming to surface. The competitive marketing industry often experimental agencies work on different models as compared to trending marketing agencies. In short! Each digital marketing agency could have a unique model as its core. So, for those who just begin their journey, setting a business model could bridge the gap between failure and success. 

Business Models From A New Lens

There is no mystery here, world renowned digital marketing to small-scale digital marketing agencies use a business model. The business model often makes everything tangible for the agency’s stakeholders.  Crafting a successful business model is all about capturing business value, value proposition, channeling, and maintaining good relationships. Not to mention generating revenue. Most business models work toward expanding resources and performing impacting activities. Plus, business models help in understanding specific jobs and to prepare focused questions. Although, at the very core, a variety of digital marketing agencies would be leveraging almost the same business models, they would help clients to achieve a variety of marketing goals. 

 

Business Models For Marketing In The Now

Presently, to make your impact and to reach a wider customer base, you would need a new business model blueprint. Some of the new agencies often have only one vertical, one marketing and specific resellers. While others embrace the full market. Here are segments to identifying targets by geography

  1. Local Region Businesses 
  2. Local Region Brands
  3. International Brands 

Also, we target by verticals aka industry-wise. 

  1. Single vertical focused agency: Most commonly dealership and lawyers. 
  2. Single vertical internationally focused agency: Global SEO companies 
  3. Multiple target focused agencies: ecommerce, travel, fashion and real estate. 
  4. Online only focused agencies: Drive revenue from online transaction 
  5. B2B focused agency

We can also target by size:

  1. Small To Large Business
  2. Companies and Enterprises
  3. Fortune500 Brands

Once you set your focus next it is time to go for customer segmentation: 

  1. Do you want to address customer needs?
  2. Do you want to build a brand angle?
  3. Do you want to be unique in service, method and price?

Talking about digital marketing agencies, there is a lot happening these days. Due to the global pandemic situation, many agencies are switching to a new business model. Industry experts, client segment and customer experience are changing every day. From a single expert point of view, the ways to showcase a product or service are increasing. Soon, there would be a more appropriate way to showcase know-how of technology, products and services. Therefore, for beginners if the approach is the angle, then depending on full-digital position or semi-digital position you might require to have strategy, creation model and social media marketing and so on. 

Then you can offer a mix of services including SEO, SMM and Email marketing etc. for a monthly or yearly subscription price. Although there is less delivery angle as well, which is more or like Think-Plan-Do measure method. 

Networking 

Industry events, conferences and business networking is a way for promoting and meeting prospect clients. Plus, it would help in strengthening relationships. For beginners it might take some time, but it is important for someone working in a marketing agency to gain exposure to industry. 

Optimization

Search engine optimization is a way to showcase your strength, phenomenal brand and to expand marketing capacities. If done properly, SEO can take your business/brand to the next-level.

Wrapping Up 

Crafting a new business model would require you to look into nearly every aspect of business and industry. One important aspect is to have perspective and ability to be transparent about issues. Together with aforementioned tips and tricks, you can build a rock-solid digital marketing agency.