Facebook is a social media platform that is branching in many directions. Users now easily take advantage of features like Facebook Live to squeeze as much value in a video as possible. Currently, millions of people use Facebook but overlook tactics that could easily help in generating more value out of your content. One Single Tactic To Upgrade Your Facebook Video Value
Building content and relevant audience requires a total of 3A’s. Authority, Authentication, and Attention are three basic pillars of creating impactful influence. To engage your audience, users could leverage their website and beautiful landing pages. In the world of web content, video is trending and slowly becoming the most demanded format. In comparison quote, photos, status, and memes. Video is a compulsively engaging format and it is a way to introduce your voice/vision to thousands of people around the globe. Making great videos requires scripting, shooting, and editing. The whole process of one successful video is time-consuming and sometimes costly.
On the other hand, making it fun and full of exciting activities. It is essentially the best way to add some enjoyment to your day. Although making videos could take a few minutes, to get more views, always post your video on more than one platform.
Why Multiple Channels?
When creating video content for Facebook you should leverage native video creation tools. Facebook also allows you a way to embed your video on various other platforms. Using various distribution channels, you would be able to capture a wider number of quality audiences. This way creators would easily stretch the value of their Facebook video content.
Benefits: Organic Traffic
Making videos for the Facebook platform is a good investment for your company. It is also a great investment of your time. Facebook is the third-most visited website, it drives more traffic than any other social media platform. It is likely one of most-used platforms by digital marketers and social media influencers.
- 8 out of 10 American adults use Facebook
- +50% of user log-in daily.
- Millennials, Gen-Xers, Adults, and Senior Adults all use Facebook.
Once you have taken out time and energy to create a Facebook video, next it is essential to reach out to the audience. You could reach out to your Facebook friends. Needless to mention, Facebook marketing is key to displaying your brand. Also, like YouTube marketing strategy, you can embed Facebook videos to make them more visible. In short, you can collect views on video and direct them towards a big view count.
View Count Matters
Take time to do a bit of research on Facebook videos. Typically, all attention of the user goes towards video view counts. Note that this platform moved away from chronological newsfeed years and years ago. High view count tells that a video is interesting and engaging. This kind-of signals Facebook algorithm and hence gets a little extra boost. Fortunately, you could also repost your video on your timeline even after a few hours to days of original posting.
Creating videos just got easier with Facebook tools. So, now you can share your video content on different platforms and direct your views back to on a big count. Making your video more engaging to audience is simple: –
- Write a blog and post it with your video
- Try going for bi-weekly newsletter
- Post video on affiliate websites
After you comfortably start posting online, with views and comments, you can create a positive feedback loop to drive more traffic.
In case when you are adding video to your website or asking someone else to do it for you, it is possible to leverage a few technical powerups. If you upload videos directly to your website it will reduce your storage footprints. Websites have limited storage space, too many videos can slow down website loading speed. A page that loads slowly can potentially lose a lot of visitors. In other words, the key to more views and engagement is faster page loading.
The power of Facebook video alongside blogging could consume time. However, this way you could create your own unique brand and capture audience interest. Using Facebook could give you access to valuable analytical tools.